Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in UK for Q3 2021

During the third quarter of 2021, the delivered meal kits and specialty foods category on iOS in the United Kingdom showcased varied performance trends. According to Sensor Tower data, we examine the weekly downloads, revenue, and active users of the top five apps in this category.

HelloFresh: Meal Kit Delivery experienced a fluctuating yet overall positive trend in weekly downloads. Starting at approximately 15K downloads in late June, it saw a dip to about 9.9K in mid-July before climbing back to around 14.6K by the end of September. The weekly active users mirrored this pattern, beginning at 104.9K and peaking at 120.5K towards the end of the quarter.

For Gousto, the app maintained a steady increase in weekly downloads, starting from 4.8K at the end of June and reaching a peak of 6.6K in early September. Active users also showed a gradual rise, beginning at 30.6K and ending at 31.4K by late September.

Vivino: Buy the Right Wine showed a stable performance in weekly downloads, maintaining an average of around 2K throughout the quarter. Revenue fluctuated slightly, peaking at $61 in early August and dropping to $15 by late September. Weekly active users remained consistent, averaging around 14K.

The Midnight Delivery had a modest number of weekly downloads, starting at 557 and experiencing a slight decline to 267 in mid-September before recovering to 379 by the end of the quarter.

Lastly, Mindful Chef saw weekly downloads hover around the 300-400 mark for most of the quarter, with a peak of 543 in early September.

These insights come from Sensor Tower, offering a comprehensive look at the performance of leading meal kit and specialty food apps in the UK. For more detailed data and trends, visit Sensor Tower.